Located in Copenhagen’s Østerbro district, the Aiayu Store is designed as a calm, tactile interior defined by material richness and spatial restraint. The palette includes oak, plaster, stone, and metal, chosen for their natural character and lasting quality. Sculptural objects, vintage elements, and textured textiles are layered throughout. A custom oak counter and hand-chiselled stone flooring anchor the experience, inviting a slower pace. The store offers more than retail; it is a physical expression of values rooted in care, clarity, and continuity.